Shopify is an e-commerce platform that hosts stores, created and run by owners, for a monthly fee. The site is very popular because it helps increase traffic to online stores. It now offers an SEO optimization method to meet the needs of e-merchants. How does this SEO work on Shopify?

Find a theme suitable for SEO optimization

The choice of theme is a crucial factor in the success of SEO optimization. It considerably influences the model of the site as well as the functionalities to which you have access. For Shopify users, it is then advisable to opt for a paid theme. The latter offers a wide range of optimization options and makes the site accessible on different media.

In addition, this choice guarantees frequent updating in order to benefit from the latest features. You have the right to the provision of templates to facilitate natural referencing on Shopify. No matter what theme you choose, Shopify offers various options to successfully SEO your site.

Highlight the title and meta description tags

The title of the page is the first piece of information that appears on search engines. It is, therefore, necessary to take great care in its drafting. This operation can be performed by clicking on the Pages tab then on Modify the natural referencing of the website. In the fields, you must fill in the title of the page as well as a brief description of its content. In addition, there is the Meta description tag which allows you to give a summary description of the content of the page. This is the opportunity for you to insert keywords in the description to facilitate SEO. This part should provide information to visitors to the site.

Improve the Alt tag of images

Images are an important means of communication in e-commerce. Indeed, more than one customer browses Google images to make their purchases. It is a very effective method of hooking up customers. It is therefore recommended to give great care to the images that appear on the canvas. Therefore, the Alt tag is very important, because it integrates the keywords. In the past, it was used as a backup, only when the image is not displayed correctly. Often overlooked, alt tags are an integral part of SEO today. The customization of images on Shopify is done in the Themes tab, particularly in the Customize field. You must then click on the image to modify and replace it with another. Finally, you must validate the choice by clicking on modify.

Optimize titles and URL structure

The titles of a page are used to organize its content. Shopify then suggests having only one title called the H1 tag. The content must then be divided into sub-parts with subtitles (H2 tags) and possibly H3 tags. To improve your search engine ranking, it is recommended that you use keywords in titles. Likewise, it is important to optimize URL structures. However, this factor is not fully taken into account by Shopify. To date, the site’s taxonomies are only displayed in English. The change is not yet effective on the site.