The Messenger app is an important tool for both ordinary users and businesses. A company can use it to communicate with its customers. On the other hand, it is difficult to respond to user requests 24 hours a day. Installing a chatbot on Messenger is the ideal solution in such a situation. How does a chatbot messenger work? Here are some answers!

What is a Messenger chatbot?

Chatbots are automated messaging programs. These programs can simulate a conversation, schedule appointments, or provide customer service. They can also communicate with the user if the latter wishes. Chatbots are used in several applications including Messenger. It is a powerful tool that helps a lot of businesses that are in the marketing business. A well-designed and programmed chatbot Messenger can do the work of an entire communication department. Chatbots allow you to reach individuals on a large-scale messaging platform.

How does a Messenger chatbot work?

Thanks to the API (Application Programming Interface) of Facebook Messenger, chatbots can interact with users. Communication takes place using texts, videos, images, and buttons. Messenger chatbots are very useful for entrepreneurs with Facebook business pages, especially those who operate in the Marketing domain. For example, a chatbot can help a user acquire a product.

To communicate with a chatbot, you must:

  • Click on the Facebook Messenger button available on the page of your choice;
  • Then, click on the “Message” button; a chat window will appear;
  • The latter either contains a greeting message or a presentation of the company’s different products or services.

In addition, you can choose to get a response according to your needs or directly start the dialog. To do this, you simply must press the “Start” button. A series of keywords will follow, and they will guide you through different procedures. This helps save time and rule out unnecessary options.

The chatbot uses the keywords that users enter into the chat line, and interprets those they might be looking for. For example, a person who sells shoes can set up their chatbot so that their responses relate to selling shoes.

Which tool to use to create a chatbot on Messenger?

To create a chatbot messenger, you need tools like Chatfuel. With this tool, you can generate your own bot. Additionally, it is easy to use, and you don’t have to code or use any programming kit.

A Chatfuel chatbot is made up of “cards”. Cards contain content in one form or another. They can also contain plugins that will direct your users to the next part of the flow. Cards are empty until you add content and/or plugins to them.

Also, it is recommended to use buttons to allow subscribers to navigate between maps. When someone clicks or touches a button, they receive the card that is linked to that particular button.

Quick responses have the same function as buttons. They are an additional way for chatbot users to move through the conversation by navigating from map to map.